What Drives Employees in Serbia in 2025/2026?

Objavljeno: 23.11.2025  ·   2 min

For the fourth time, Osiguranik, Rezilient, Tim Centar, and Infostud led Serbia’s largest research on employee benefits and wellbeing, titled “What Drives Employees”, aiming to capture key motivators among the workforce.

Data were collected in June and July 2025, and with 759 decision-makers and 3111 employees from companies operating in Serbia, this is the largest research so far. Both samples were aligned with official data from the Statistical Office of the Republic of Serbia, according to the company size, industry, sector, and employee age, ensuring that the results are fully representative of Serbia across all key indicators.

After filling out the form below, you can download this extensive and detailed report for free.

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As in previous years, we covered benefits, wellbeing, remote work, HR trends, carewashing, and voluntary health insurance.

In the report you will read, among other things, about:

• Benefits: Is there a “rise in standards”, and what are the most important benefits to employees this year, compared to the previous year?
• Remote work: Is the remote-work policy becoming more restrictive in Serbia?
• Carewashing: Is the carewashing phenomenon alive in Serbia, and what does that look like in practice?
• Voluntary health insurance: How much does insurance mean to employees, and what services do they use the most?
• Wellbeing problems: What are the most common wellbeing problems, and how do they affect employee performance?
• HR trends: How do employees perceive the HR department, and what awaits us in 2026?

With a clearer view of What Drives Employees, HR managers and decision-makers can build more informed plans for 2026, focusing on what people value most and shaping strategies that strengthen motivation and engagement.

The project was jointly carried out by:

Autor: Jelena Zdravkovski